Sport England already has your area-level social value figure. What neither of you has is the club-level data that builds the story underneath it — which clubs, which communities, which populations, which funding pots they're ready for. One licence. Every club in your area. A dashboard that builds the picture automatically.
Every club that completes Proof of Play feeds your area dashboard automatically. No manual data entry, no chasing spreadsheets. As completions grow, so does the picture — total social value by place, health and productivity savings aggregated across your network, deprivation data by postcode, welfare infrastructure gaps, multi-sport breakdown, funding readiness per club.
This is what you're licensing. The tool is what clubs use. The dashboard is what your Active Partnership gets — an area-wide dataset that doesn't exist anywhere else. The evidence base for Sport England submissions, local authority conversations, public health commissioner meetings, and your own board.
| Club | Sport | IMD | Social Value | Players |
|---|---|---|---|---|
| Histon Hornets FC | Football | D5 | £1.73M | 562 |
| Wetherby Athletic | Football | D3 | £1.16M | 380 |
| Sheffield Cricket Club | Cricket | D2 | £1.27M | 420 |
| + 8 more clubs | ||||
Six distinct uses for the data your area generates automatically.
Sport England's area-level figure tells you the aggregate. Proof of Play sits underneath it — club by club, community by community. Thirty completions and you can show Sport England, local authorities and public health commissioners not just a regional total, but where it's generated and who it reaches.
Area dashboard includedIMD deprivation decile per club postcode, automatically sourced from the Office for Health Improvement and Disparities. Your place leads see which clubs are in the most deprived communities, which are eligible for targeted funding, and where the case for investment is strongest.
IMD data per clubHealthcare savings estimates aggregated across your network on HM Treasury WELLBY methodology. When you're making the case to a local authority or ICS, you can show what physical inactivity costs versus what your clubs prevent — in the language commissioners already use.
Public health framingYour place leads have a tool that gives every club something genuinely useful — a social value report, social value ratio, press release and funding guide — in ten minutes. A service worth offering. A conversation starter that goes beyond participation numbers. Every completion feeds your area dashboard.
Multi-sport · All clubsSport England's Active Lives data tells you participation numbers. Their area-level social value model gives you the aggregate. But neither tells you which specific clubs and communities are generating that value — and that's the question that matters when you're in a room with a local authority or a public health commissioner deciding where to invest.
Proof of Play gives you the granular layer. Which clubs in your area are generating the strongest social value? Which communities have the highest deprivation and the lowest investment? Which populations are being reached?
That's a fundamentally different report to put in front of Sport England than an area aggregate. And a fundamentally different conversation with a council deciding whether to renew facility leases.
"Our area generates £Xbn in social value from community sport and physical activity."
"Our area generates £Xbn — and here's the breakdown by club, community and deprivation decile. These twelve clubs in your most deprived wards generate £Y in combined social value and £Z in health and productivity savings. This is what cutting their facility budgets actually costs."
Public health commissioners and Integrated Care Systems want to see community sport framed as a health intervention, not just a participation programme. They speak the language of health savings, WELLBY methodology, and cost per outcome.
Every club report generates a health and productivity savings estimate using HM Treasury WELLBY methodology. Aggregate those across your network and you have a public health investment case built from the ground up — in the language commissioners already use.
Add the deprivation context and population breakdown, and the conversation changes completely.
Aggregated from 11 clubs in this example. Scales as more clubs complete assessments.
A single annual licence covers every club across your Active Partnership area. Multi-sport by design — football, cricket, rugby, swimming, bowls. Your place leads distribute it as a service from your organisation. The relationship stays yours.
Clubs enter their own data — players, volunteers, sessions, programmes. The tool applies published proxy values and generates a complete social value report immediately. No support needed, no training required.
Every completion feeds your dashboard — aggregate value, deprivation data by place, health savings, funding readiness, welfare infrastructure. Quarterly reports generated automatically for your Sport England, local authority, and ICS conversations.
11 clubs. Imagine the picture when your whole area is in it.
Full methodology →
Every club in your area that completes a Proof of Play report flows automatically into The Funding Bench — our matching engine that filters live grants by IMD deprivation, demographic focus, sport and legal structure. Clubs in your most-deprived postcodes see deprivation-priority grants flagged automatically. Clubs serving disability, women & girls, mental health and low-income communities see targeted funds surfaced first. You see where funding is landing in your area-level dashboard. One profile, no extra cost.
Captures IMD context, demographic focus, mental health and disability provision, school links. Aggregated automatically into your area dashboard — every club's data, your place-based picture.
Deprivation-priority funds flagged for IMD 1–3 postcodes. Demographic-targeted grants surfaced for inclusive provision. Live email alerts when new matching funds open.
Clubs in IMD Decile 1–3 postcodes see priority funding flagged without lifting a finger. The same data your public health commissioners use, applied directly to grant matching.
Clubs serving inclusive provision see targeted demographic funds prioritised — often the most generous individual awards in the system.
Funding flow visible in your area-level dashboard — public health and Sport England partners can see real movement, not anecdote.
We'll show you the area dashboard live, walk through how the place-based data works, and talk through what the public health commissioner conversation looks like with this evidence behind it. No pitch deck. Just a straight conversation.
Danny Matharu · FMHA / withinu
Book a 20-minute call danny@withinu.netor call 03330 500 399