Your clubs generate millions in social value every season. Most of them can't prove it — which means they're missing funding, losing facility conversations, and walking into sponsorship meetings empty-handed. One licence. Every club in your network. And a county-wide dashboard that gives you the picture you currently don't have.
Every club that completes Proof of Play feeds your county dashboard automatically. No manual data entry. No chasing spreadsheets. As completions grow, so does the picture — total social value by district, social value ratios across your network, health and productivity value, deprivation data, welfare infrastructure, funding readiness. All of it, in one place, updated in real time.
This is what you're licensing. The tool is what clubs use. The dashboard is what your County FA gets — a county-wide dataset that doesn't exist anywhere else and that you can take into conversations with Sport England, the Football Foundation, local authorities, and your own board.
| Club | Area | Charter | Social Value | Players |
|---|---|---|---|---|
| Ampthill Town FC | MK45 | 2 Star | £996K | 411 |
Not a reporting exercise. An operational asset with seven distinct uses.
Every club completion feeds the dashboard. Total social value by district, deprivation quintile, and EFA status — exactly what Sport England, the Football Foundation, and local authorities want to see when you present to them. Right now you don't have it. With Proof of Play, you do.
County dashboard includedEFA clubs earn a social value report as part of their accreditation. For the first time, being accredited comes with a figure — not just a badge. That makes EFA more compelling to clubs and gives your accreditation programme a tangible output you can point to.
EFA integrationThe funding readiness section flags Football Foundation, Sport England Movement Fund, National Lottery, and local authority eligibility based on each club's own IMD data and welfare evidence. Clubs in the most deprived areas get prioritised automatically.
Funding guide per clubThe ND/MH overlay gives your welfare officers a county-wide picture — statistically, not case-by-case. How many players across your clubs are likely to need additional support? Now you can answer that question with published national prevalence data.
Unique to Proof of PlayEngland Football Accredited status matters. But right now, earning it doesn't produce anything a club can put in a funding application, show to a local authority, or use to attract a sponsor.
With Proof of Play integrated into your EFA programme, accreditation produces a social value report as a direct output. A club that earns EFA status walks away with their estimated annual social value, their social value ratio, and an evidence package built on Sport England's published social value model.
That changes what EFA means to a club. And it changes what you can say about your accreditation programme when you're talking to the FA, to Sport England, or to local funders.
What a club gets when they achieve accreditation status.
A badge. A certificate. Recognised standards status. Nothing they can use to evidence community value.
A badge — plus a social value report, social value ratio, health and productivity value estimate, press release, and funding guide. Evidence they can actually use.
No other football social value tool does this. Proof of Play applies published national ND and MH prevalence data to each club's player numbers — giving your welfare officers a population-level picture across the county, not just case-by-case disclosures.
How many players across your clubs are statistically likely to be neurodivergent? How many are likely to be experiencing a mental health difficulty this season? These are planning figures, built from published national prevalence data, that help your welfare strategy understand likely scale before it surfaces individually.
Aggregate across your county and you have something genuinely useful for FA conversations and the case for welfare investment.
Statistical estimates from published national data. Not individual diagnoses.
A single annual licence covers every club. You distribute the tool under your own name — clubs associate it with your County FA. No setup cost, no bespoke build, no technical overhead on your end.
Clubs enter their own data — players, volunteers, sessions, programmes. The tool applies published proxy values and generates a complete social value report immediately. No training required, no support needed.
Every completion feeds your dashboard. Aggregate social value, social value ratios, health and productivity value, deprivation data, welfare infrastructure, funding readiness — all of it, updated in real time. Quarterly reports generated automatically.
Full methodology published and publicly available. Read it in full →
When your county joins Proof of Play, every affiliated club that completes a social value report flows automatically into The Funding Bench — our matching engine for live grants. Clubs get a ranked list of funding they're actually eligible for; you get higher PoP completion rates, richer county-level data, and clubs walking into Football Foundation bids with stronger evidence packs. No extra setup, no extra cost to your county FA.
Each affiliated club builds their evidence-backed social value report. Aggregated automatically into your county dashboard — every club's data, your county-wide picture.
Their PoP profile auto-loads. Their matched grants list appears — Football Foundation, Sport England, NLCF, local authority pots, ranked by relevance. Clubs apply with stronger evidence.
Most rollouts stall on club take-up. Funding Bench gives every club a tangible reason to finish — turning your county dashboard from sparse to dense.
Some grants need clubs to raise cash first. The Bench surfaces match-funding requirements upfront so clubs only chase bids they can realistically win.
Cross-checks against Charity Commission, HMRC CASC register and Companies House. Clubs only see funding their legal structure can actually access.
One club. Imagine the county picture when thirty of them complete it.
Full methodology →
After ten minutes in the tool, every club gets a full personalised dashboard — social value figure, grant-ready report, press release, social posts, and matched funding. This is a live example, not a mockup.
We'll show you the dashboard live, walk through how EFA integration works, and answer whatever questions you have. No pitch deck. Just a straight conversation about what it does and whether it fits.
Danny Matharu · FMHA / withinu
Book a 20-minute call danny@withinu.netor call 03330 500 399