Before you calculate anything, understand the thing funders, councils and sponsors increasingly want from sports clubs: evidence of the value you already create.
Social value is the measurable good your club creates beyond the sport itself.
Every training session, volunteer hour, matchday, community programme and safe place for young people creates value. Most clubs create it every week. Very few can evidence it.
Because funding is no longer just about need. It’s about evidence.
Funders want to know what their money will unlock. Councils need to justify public benefit. Sponsors want community impact. Your social value figure gives them something concrete to work with.
Your social value figure is not just a nice number for the website. It’s evidence you can take into serious conversations.
Your club has already been creating value. Proof of Play helps you evidence it — then turn it into a report you can use.
In around 10 minutes, enter your players, volunteers, sessions and community activity. You’ll receive a modelled social value figure, a summary report, press release text, social posts and a funding guide.