Every affiliated club in your sport is generating social value — wellbeing, health savings, volunteer contribution, community reach. Most can't quantify it, which means they're losing grant applications they should be winning, and you have no visibility into what's happening on the ground. One licence gives every affiliated club the tool to build their report. You get the dashboard — every club's data, filterable by sport, region and deprivation decile, updated automatically as completions come in.
| Club | Sport | IMD | Social Value | NGB Grant Ready |
|---|---|---|---|---|
| Headingley CC | Cricket | D4 | £1.84M | ✓ |
| Northampton RFC | Rugby Union | D2 | £2.11M | ✓ |
| Bromley LTC | Tennis | D6 | £1.22M | ✓ |
| + 11 more clubs · use sport filter to narrow view | ||||
Every affiliated club that completes Proof of Play feeds your NGB dashboard automatically. As completions grow, so does the picture — total social value by sport and region, health savings across your network, deprivation context per club, welfare infrastructure gaps, NGB grant readiness club by club. Filterable by sport so you can see the full multi-sport picture or drill into a single discipline.
This is what you're licensing. The tool is what your clubs use — it gives them a credible social value report they can use in any grant application. The dashboard is what your NGB gets — a dataset about your affiliated clubs that doesn't currently exist anywhere. Evidence for your Sport England conversations, your own board, and the clubs that come to you asking for help with funding.
| Club | IMD Decile | Social Value | Players | ECB Grant Ready |
|---|---|---|---|---|
| Headingley CC | D4 | £1.84M | 562 | ✓ |
| Sheffield Cricket Club | D2 | £1.27M | 420 | ✓ |
| York CC | D7 | £1.09M | 380 | ✓ |
| + 5 more clubs · Export CSV for full dataset | ||||
Six distinct uses for the data your affiliated clubs generate automatically.
Clubs come to their NGB asking for help with funding applications. Right now, most NGBs point them at the grants portal and hope for the best. Proof of Play gives every affiliated club a social value report — with a social value figure, social value ratio, press release and funding guide — in ten minutes. That's a service worth being affiliated for.
Works for every sport · Every club sizeYou know how many clubs are affiliated. You probably know their participation numbers. But the social value those clubs generate, the communities they reach, the volunteer workforce they run on, the welfare infrastructure they have or don't — none of that data exists anywhere. Every Proof of Play completion creates it.
Automated · No chasing spreadsheetsIf you run your own grant programmes — capital funds, participation grants, facility improvement — Proof of Play gives recipient clubs a standardised way to report social impact. You can see, across all recipients, what your investment is worth. That's a different kind of grant report to put in front of your own board.
NGB grant readiness per clubFilter by region and sport simultaneously. Your regional development managers see the clubs in their patch — which are generating the strongest value, which are in the most deprived communities, which are ready for targeted support. A dataset that actually maps to how your NGB works on the ground.
Regional · Sport-specific · ExportableSport England already has area-level social value data. What they don't have — and increasingly want from NGBs — is the club-level evidence that shows where that value is being generated and whether national investment is reaching the right communities.
Participation numbers and affiliation counts tell you who's registered. They don't tell you what those clubs are worth, whether they're reaching deprived communities, or what happens if their facility funding disappears. That's the gap that matters when Sport England is deciding how to allocate its investment across sports.
If Sport England asked you right now what the combined social value of your affiliated clubs is — you couldn't answer. Neither could any other NGB. That's not a criticism. The data doesn't exist yet. This is how you build it.
"We have X,000 affiliated clubs generating strong community outcomes across England."
"Our affiliated clubs generate £Xm in combined social value annually. Here's the breakdown by region, deprivation decile, and population. These eighteen clubs in your most deprived communities generate £Ym between them. This is what our sport is worth at grassroots level."
Built on HM Treasury WELLBY methodology and Sport England's own Social Value Model. Not a new framework — the same evidence base Sport England already relies on, applied to your clubs.
A single annual licence covers every affiliated club in your sport — or a defined region if you'd rather start there. You distribute it through your existing club channels. The relationship stays yours. Clubs see it as a service from their NGB, not a third-party tool.
Clubs enter their own data — players, volunteers, sessions, community programmes. The tool applies published proxy values and generates a complete social value report immediately. A PDF they can attach to any grant application. No training required, no support needed.
Every completion feeds your NGB dashboard — social value by sport and region, deprivation data by club, NGB grant readiness, welfare infrastructure gaps. Filter by sport to see your discipline specifically. Export CSV for your Sport England submissions or board reports.
14 clubs. Scale that across your full affiliated network.
Full methodology →
Every club that completes a Proof of Play report flows into The Funding Bench — our cross-sport matching engine that surfaces live funding from your sport-specific pots and multi-sport sources in one ranked list. ECB, RFU, LTA, England Athletics and other NGB pots filtered alongside Sport England, the National Lottery Community Fund, and local authority funds. Filtered to what each club is actually eligible for. No extra cost to your governing body. Higher PoP completion across your network.
Multi-sport ready: cricket, rugby union, rugby league, tennis, swimming, athletics, netball, hockey and more — single shared engine, sport-tagged data flowing into your NGB dashboard.
Their PoP profile loads into a matched list of sport-specific and multi-sport grants, ranked by relevance to what each club actually needs funding for.
Clubs see your sport's pots ranked together with multi-sport sources — no scattered lists, no missed eligibility, no manual cross-referencing.
Eligibility cross-checked against Charity Commission, HMRC CASC register and Companies House. Clubs only see grants their structure can actually access.
Sport-specific demographic funds tagged automatically — clubs serving inclusive provision see targeted grants surfaced first, with live alerts when new ones open.
We'll show you the NGB dashboard live — how the sport filter works, what the club-level data looks like, and how the Sport England reporting conversation changes when you have this behind you. No pitch deck. Just a straight conversation about whether it fits.
Danny Matharu · FMHA / withinu
Book a 20-minute call danny@withinu.netor call 03330 500 399